OVERVIEW AND SCOPE
Brooks and Templeton Orthodontics, PLLC (“BTO,” “we,” “our,” or “us”) recognizes the importance of protecting the privacy of personally identifiable information (“Personal Information” or “PII”) collected about you and other visitors (collectively, “Users”) to the BTO website located at www.nashvilleorthodontists.com (the “Site”). We are committed to ensuring that your privacy is protected. To that end, this Privacy Policy (“Policy”) discloses BTO’s practices regarding the collection, use, and disclosure of the PII we receive through your use of the Site. By using the Site, you accept the terms of this Policy.
This Policy applies to the Site, its subdomains, and all of the websites and internet properties owned or operated by us, regardless of the medium by which the Site is accessed by Users (e.g., via a web or mobile browser).
INFORMATION WE COLLECT
BTO is the sole owner of information collected on the Site. We collect several types of information from and about Users of the Site, including:
Personal Information: BTO may collect PII from you when you complete forms or navigate web pages, and in connection with other activities, services, features, or resources we make available on the Site. PII means any information that is linked or reasonably linkable to an identified or identifiable natural person. PII does not include publicly available information from government records, deidentified or aggregate information, or information excluded from the scope of applicable laws.
The types of PII we may collect, use, store, and disclose include the following categories of information:
Contact Information and Identifiers: First Name, Last Name, Social Security Number, Email Address, Phone Number, IP Address, Postal Address, Bank Information, Credit/Debit Card Number, Expiration Date, Security Code, Health Insurance Information, and Health History
Internet Identifiers and Activities: Browsing History, Search History, Interactions with the Site
Deidentified Information: BTO may collect deidentified information from you that may not by itself reasonably identify you as the source when you navigate the Site (“Deidentified Information”). Deidentified Information may include: (i) device type, (ii) device operating system, (iii) internet browser type, (iv) internet service provider, (v) referring/exit pages, (vi) date/time stamp, and (vii) clickstream information. BTO will take reasonable measures to ensure that Deidentified Information we collect is not personally identifiable and may not later be easily used to identify you as required by applicable law.
HOW WE COLLECT INFORMATION
The information we collect depends on what Users do when they visit or utilize the Site. BTO collects PII and Deidentified Information in various ways, including:
Directly from You: BTO collects PII when you voluntarily submit PII to us while completing forms on the Site and in connection with other activities, services, features, or resources we make available on the Site including contacting BTO or signing up for the latest BTO news. The PII we collect depends on what you do when you visit or utilize the Site or how you choose to communicate with us.
Through Your Use of the Site: BTO may collect PII and Deidentified Information that your browser transmits when you visit the Site. BTO may also collect Deidentified Information about how you access and interact with the Site through the use of automated tracking technologies, such as session cookies, persistent cookies, and web beacons.
A cookie is a small data file that is transferred to an internet browser, which enables the Site to remember and customize your subsequent visits. BTO may use session cookies to make it easier for you to navigate the Site. Session cookies expire when you close your browser. BTO may also use persistent cookies to track and target your interests to enhance your experience on the Site. Persistent cookies remain on your device for an extended period of time.
Most internet browsers automatically accept cookies. However, you can instruct your internet browser to block cookies or to provide you with a warning prompt before you accept cookies from the Site. Please refer to your internet browser’s instructions to learn more about these functions. If you reject cookies, the functionality of the Site may be limited and you may not be able to participate in several of the Site’s features.
Additionally, BTO may use web beacons, which are single-pixel, electronic images embedded in the Site that allow us to gather information about your browsing activities on the Site.
From Third-Party Services: BTO may collect PII about you from third parties whose privacy practices may differ from the practices described in this Policy. BTO does not make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available through third parties. Your use of third parties’ services and/or third-party websites is governed by and subject to the terms and conditions of those third parties and/or third-party websites. BTO encourages you to carefully review the privacy policies and statements of such third parties and/or third-party websites.
HOW WE USE INFORMATION
BTO may use Users’ PII for lawful business purposes to help enhance Users’ experience. These purposes include:
Direct Marketing: BTO may use your PII to send you promotional materials, including the latest BTO news and updates. You have the right to opt out of receiving direct marketing.
Customer Service and User Communications: BTO may use your PII to respond to your inquiries, questions, requests, and support needs more efficiently.
User Experience Personalization: BTO may use your PII to personalize the Site to your interests and preferences. We may also use Users’ PII and/or Deidentified Information in the aggregate to analyze Users’ browsing and usage activities and patterns in order to understand Users’ interests and preferences with respect to the Site and our products and services. This will help us optimize your experience on the Site.
Business Optimization: BTO may use your PII and/or Deidentified Information to improve the content on our web pages, to customize the content and layout of our web pages, and in managing our everyday business needs. BTO may also use your feedback to improve the Site. All of this is done with the intention of making the Site more useful for you.
Safety and Security: BTO may use your PII and/or Deidentified Information to promote the safety and security of the Site, our users, and other parties. For example, BTO may use the information to authenticate users, facilitate secure payments, protect against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our terms and policies.
BTO will not collect additional categories of PII or use PII we collected for materially different, unrelated, or incompatible purposes without providing you notice.
HOW WE DISCLOSE INFORMATION
BTO may disclose Users’ PII to third parties for a business purpose as described below. Otherwise, BTO does not sell or rent PII and will not disclose Users’ PII to third parties without your permission.
To Our Affiliates: BTO may disclose your PII to its affiliates.
To Service Providers: BTO may disclose your PII to third-party service providers that assist us in providing user support, communicating with Users, and promoting our products and services, as well as third-party service providers that provide other products or services to us relating to our products or services and/or the Site.
Law Enforcement, Safety, and Legal Processes: BTO may disclose your PII to law enforcement or other government officials if it relates to a criminal investigation or alleged criminal activity. BTO may also disclose your PII: (i) if required or permitted to do so by law; (ii) for fraud protection and credit risk reduction purposes; (iii) in the good-faith belief that such action is necessary to protect our rights, interests, or property; (iv) in the good-faith belief that such action is necessary to protect your safety or the safety of others; or (v) to comply with a judicial proceeding, court order, subpoena, or other similar legal or administrative process.
Sale or Acquisition of Assets: If BTO becomes involved in a transaction involving the sale of our asset(s), such as a merger or acquisition, or if ownership of BTO is transferred, BTO may disclose and/or transfer your PII as apart of the transaction. If the surviving entity in that transaction is not BTO, the surviving entity may use your PII pursuant to its own privacy policies, and those policies may be different from this Policy.
SECURITY
The security and confidentiality of your PII is very important to us. We use commercially reasonable security measures to protect your PII on the Site. However, no data transmitted over or accessible through the internet can be guaranteed to be 100% secure. As a result, while we attempt to protect your PII, we cannot guarantee or warrant that your PII will be completely secure (i) from misappropriation by hackers or from other nefarious or criminal activities, or (ii) in the event of a failure of computer hardware, software, or a telecommunications network.
CALIFORNIA PRIVACY RIGHTS
California’s “Shine the Light” law permits Users of the Site that are California residents to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes. To make such a request, please contact us at the Contact Information provided below.
DATA RETENTION
BTO will retain Users’ PII to the extent necessary to fulfill the purposes outlined in this Policy. Thereafter, BTO will keep PII for as long as necessary: (i) to respond to any queries from Users; (ii) to demonstrate BTO treated Users fairly; (iii) for ordinary business continuity procedures; or (iv) to comply with any applicable laws. BTO deletes PII within a reasonable period after we no longer need the information for the purposes set out in this Policy.
DO NOT TRACK DISCLOSURE
Some internet browsers may transmit “do-not-track” signals to websites with which the browser communicates. The Site does not currently respond to these “do-not-track” signals.
SPAM
BTO does not participate in bulk email solicitations that you have not consented to receiving (i.e., “Spam”). BTO does not sell or disclose customer lists or email address lists to unrelated third parties. Except as otherwise provided herein, BTO does not share PII with any third-party advertisers.
THIRD-PARTY LINKS
The Site may contain links to other websites or applications (“Linked Sites”) that are not owned by BTO. BTO does not control the collection or use of any information, including PII, which occurs while you visit Linked Sites. Therefore, BTO makes no representations or warranties for—and will not in any way be liable for—any content, products, services, software, or other materials available on Linked Sites, even if one or more pages of the Linked Sites are framed within a page of the Site.
Furthermore, BTO makes no representations or warranties about the privacy policies or practices of the Linked Sites, and BTO is not responsible for the privacy practices of those Linked Sites. BTO encourages you to be aware of when you leave the Site and read the privacy policies of Linked Sites.
MODIFICATIONS
BTO reserves the right to update this Policy from time-to-time in our sole discretion. If our privacy practices change materially in the future, we will post an updated version of the privacy policy to the Site. It is your responsibility to review this Policy for any changes each time you use the Site. BTO will not lessen your rights under this Policy without your explicit consent.
ACCESSING, UPDATING, AND CONTROLLING INFORMATION
If you do not wish to receive update messages and/or direct marketing communications from BTO, you may opt out by (i) following any instructions included in the communication or (ii) contacting BTO at the Contact Information provided below. Please be aware that although you may opt out of update messages and/or direct marketing communications, we reserve the right to email you administrative notices regarding the Site, as permitted under the CAN-SPAM Act.
BTO will make commercially reasonable efforts to respond to opt out requests, and handle requests to access, update, change, delete, or otherwise control your PII as quickly as possible.
CONTACT INFORMATION
If you have questions about this Policy or wish to contact BTO with questions or comments, please reach us at:
Brooks and Templeton Orthodontics, PLLC
hello@nashvilleorthodontists.com
EFFECTIVE DATE
This Policy was last modified as of the effective date printed above. This version of the privacy policy replaces and supersedes any prior privacy policies applicable to the Site.
Brooks and Templeton Orthodontics, PLLC (“BTO,” “we,” “our,” or “us”) recognizes the importance of protecting the privacy of personally identifiable information (“Personal Information” or “PII”) collected about you and other visitors (collectively, “Users”) to the BTO website located at www.nashvilleorthodontists.com (the “Site”). We are committed to ensuring that your privacy is protected. To that end, this Privacy Policy (“Policy”) discloses BTO’s practices regarding the collection, use, and disclosure of the PII we receive through your use of the Site. By using the Site, you accept the terms of this Policy.
This Policy applies to the Site, its subdomains, and all of the websites and internet properties owned or operated by us, regardless of the medium by which the Site is accessed by Users (e.g., via a web or mobile browser).
INFORMATION WE COLLECT
BTO is the sole owner of information collected on the Site. We collect several types of information from and about Users of the Site, including:
Personal Information: BTO may collect PII from you when you complete forms or navigate web pages, and in connection with other activities, services, features, or resources we make available on the Site. PII means any information that is linked or reasonably linkable to an identified or identifiable natural person. PII does not include publicly available information from government records, deidentified or aggregate information, or information excluded from the scope of applicable laws.
The types of PII we may collect, use, store, and disclose include the following categories of information:
Contact Information and Identifiers: First Name, Last Name, Social Security Number, Email Address, Phone Number, IP Address, Postal Address, Bank Information, Credit/Debit Card Number, Expiration Date, Security Code, Health Insurance Information, and Health History
Internet Identifiers and Activities: Browsing History, Search History, Interactions with the Site
Deidentified Information: BTO may collect deidentified information from you that may not by itself reasonably identify you as the source when you navigate the Site (“Deidentified Information”). Deidentified Information may include: (i) device type, (ii) device operating system, (iii) internet browser type, (iv) internet service provider, (v) referring/exit pages, (vi) date/time stamp, and (vii) clickstream information. BTO will take reasonable measures to ensure that Deidentified Information we collect is not personally identifiable and may not later be easily used to identify you as required by applicable law.
HOW WE COLLECT INFORMATION
The information we collect depends on what Users do when they visit or utilize the Site. BTO collects PII and Deidentified Information in various ways, including:
Directly from You: BTO collects PII when you voluntarily submit PII to us while completing forms on the Site and in connection with other activities, services, features, or resources we make available on the Site including contacting BTO or signing up for the latest BTO news. The PII we collect depends on what you do when you visit or utilize the Site or how you choose to communicate with us.
Through Your Use of the Site: BTO may collect PII and Deidentified Information that your browser transmits when you visit the Site. BTO may also collect Deidentified Information about how you access and interact with the Site through the use of automated tracking technologies, such as session cookies, persistent cookies, and web beacons.
A cookie is a small data file that is transferred to an internet browser, which enables the Site to remember and customize your subsequent visits. BTO may use session cookies to make it easier for you to navigate the Site. Session cookies expire when you close your browser. BTO may also use persistent cookies to track and target your interests to enhance your experience on the Site. Persistent cookies remain on your device for an extended period of time.
Most internet browsers automatically accept cookies. However, you can instruct your internet browser to block cookies or to provide you with a warning prompt before you accept cookies from the Site. Please refer to your internet browser’s instructions to learn more about these functions. If you reject cookies, the functionality of the Site may be limited and you may not be able to participate in several of the Site’s features.
Additionally, BTO may use web beacons, which are single-pixel, electronic images embedded in the Site that allow us to gather information about your browsing activities on the Site.
From Third-Party Services: BTO may collect PII about you from third parties whose privacy practices may differ from the practices described in this Policy. BTO does not make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available through third parties. Your use of third parties’ services and/or third-party websites is governed by and subject to the terms and conditions of those third parties and/or third-party websites. BTO encourages you to carefully review the privacy policies and statements of such third parties and/or third-party websites.
HOW WE USE INFORMATION
BTO may use Users’ PII for lawful business purposes to help enhance Users’ experience. These purposes include:
Direct Marketing: BTO may use your PII to send you promotional materials, including the latest BTO news and updates. You have the right to opt out of receiving direct marketing.
Customer Service and User Communications: BTO may use your PII to respond to your inquiries, questions, requests, and support needs more efficiently.
User Experience Personalization: BTO may use your PII to personalize the Site to your interests and preferences. We may also use Users’ PII and/or Deidentified Information in the aggregate to analyze Users’ browsing and usage activities and patterns in order to understand Users’ interests and preferences with respect to the Site and our products and services. This will help us optimize your experience on the Site.
Business Optimization: BTO may use your PII and/or Deidentified Information to improve the content on our web pages, to customize the content and layout of our web pages, and in managing our everyday business needs. BTO may also use your feedback to improve the Site. All of this is done with the intention of making the Site more useful for you.
Safety and Security: BTO may use your PII and/or Deidentified Information to promote the safety and security of the Site, our users, and other parties. For example, BTO may use the information to authenticate users, facilitate secure payments, protect against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our terms and policies.
BTO will not collect additional categories of PII or use PII we collected for materially different, unrelated, or incompatible purposes without providing you notice.
HOW WE DISCLOSE INFORMATION
BTO may disclose Users’ PII to third parties for a business purpose as described below. Otherwise, BTO does not sell or rent PII and will not disclose Users’ PII to third parties without your permission.
To Our Affiliates: BTO may disclose your PII to its affiliates.
To Service Providers: BTO may disclose your PII to third-party service providers that assist us in providing user support, communicating with Users, and promoting our products and services, as well as third-party service providers that provide other products or services to us relating to our products or services and/or the Site.
Law Enforcement, Safety, and Legal Processes: BTO may disclose your PII to law enforcement or other government officials if it relates to a criminal investigation or alleged criminal activity. BTO may also disclose your PII: (i) if required or permitted to do so by law; (ii) for fraud protection and credit risk reduction purposes; (iii) in the good-faith belief that such action is necessary to protect our rights, interests, or property; (iv) in the good-faith belief that such action is necessary to protect your safety or the safety of others; or (v) to comply with a judicial proceeding, court order, subpoena, or other similar legal or administrative process.
Sale or Acquisition of Assets: If BTO becomes involved in a transaction involving the sale of our asset(s), such as a merger or acquisition, or if ownership of BTO is transferred, BTO may disclose and/or transfer your PII as apart of the transaction. If the surviving entity in that transaction is not BTO, the surviving entity may use your PII pursuant to its own privacy policies, and those policies may be different from this Policy.
SECURITY
The security and confidentiality of your PII is very important to us. We use commercially reasonable security measures to protect your PII on the Site. However, no data transmitted over or accessible through the internet can be guaranteed to be 100% secure. As a result, while we attempt to protect your PII, we cannot guarantee or warrant that your PII will be completely secure (i) from misappropriation by hackers or from other nefarious or criminal activities, or (ii) in the event of a failure of computer hardware, software, or a telecommunications network.
CALIFORNIA PRIVACY RIGHTS
California’s “Shine the Light” law permits Users of the Site that are California residents to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes. To make such a request, please contact us at the Contact Information provided below.
DATA RETENTION
BTO will retain Users’ PII to the extent necessary to fulfill the purposes outlined in this Policy. Thereafter, BTO will keep PII for as long as necessary: (i) to respond to any queries from Users; (ii) to demonstrate BTO treated Users fairly; (iii) for ordinary business continuity procedures; or (iv) to comply with any applicable laws. BTO deletes PII within a reasonable period after we no longer need the information for the purposes set out in this Policy.
DO NOT TRACK DISCLOSURE
Some internet browsers may transmit “do-not-track” signals to websites with which the browser communicates. The Site does not currently respond to these “do-not-track” signals.
SPAM
BTO does not participate in bulk email solicitations that you have not consented to receiving (i.e., “Spam”). BTO does not sell or disclose customer lists or email address lists to unrelated third parties. Except as otherwise provided herein, BTO does not share PII with any third-party advertisers.
THIRD-PARTY LINKS
The Site may contain links to other websites or applications (“Linked Sites”) that are not owned by BTO. BTO does not control the collection or use of any information, including PII, which occurs while you visit Linked Sites. Therefore, BTO makes no representations or warranties for—and will not in any way be liable for—any content, products, services, software, or other materials available on Linked Sites, even if one or more pages of the Linked Sites are framed within a page of the Site.
Furthermore, BTO makes no representations or warranties about the privacy policies or practices of the Linked Sites, and BTO is not responsible for the privacy practices of those Linked Sites. BTO encourages you to be aware of when you leave the Site and read the privacy policies of Linked Sites.
MODIFICATIONS
BTO reserves the right to update this Policy from time-to-time in our sole discretion. If our privacy practices change materially in the future, we will post an updated version of the privacy policy to the Site. It is your responsibility to review this Policy for any changes each time you use the Site. BTO will not lessen your rights under this Policy without your explicit consent.
ACCESSING, UPDATING, AND CONTROLLING INFORMATION
If you do not wish to receive update messages and/or direct marketing communications from BTO, you may opt out by (i) following any instructions included in the communication or (ii) contacting BTO at the Contact Information provided below. Please be aware that although you may opt out of update messages and/or direct marketing communications, we reserve the right to email you administrative notices regarding the Site, as permitted under the CAN-SPAM Act.
BTO will make commercially reasonable efforts to respond to opt out requests, and handle requests to access, update, change, delete, or otherwise control your PII as quickly as possible.
CONTACT INFORMATION
If you have questions about this Policy or wish to contact BTO with questions or comments, please reach us at:
Brooks and Templeton Orthodontics, PLLC
hello@nashvilleorthodontists.com
EFFECTIVE DATE
This Policy was last modified as of the effective date printed above. This version of the privacy policy replaces and supersedes any prior privacy policies applicable to the Site.
Privacy Policy
Effective Date: September 13, 2024
